FASHION EDITOR ANNA MAC TAKES A LOOK INSIDE ONE OF CORK’S MOST POPULAR VINTAGE SHOPS AND DISCOVERS WHAT MAKES IT THRIVE
Stepping into Miss Daisy Blue on Market Parade is like stepping into a time machine; rails upon rails of clothes are visible ranging from faux fur coats to wedding gowns. Breda Casey is the proud owner of this vintage emporium, and she founded the shop in 2009. Asking her how it all began immediately made us realise how passionate she is about her work.
“A few years ago I took a sabbatical from my job in retail and when the time came to return I decided I would like to try something of my own. I was thinking of an interior based shop or gift shop but my love of vintage won in the end and Miss Daisy Blue was born! The name is very personal to me, blue was my mother’s favourite colour and daisy her favourite flower – very simple!”
Breda has since been sourcing clothes from every era imaginable, but states that sourcing amazing pieces from the 1940s and 1950s is always a highlight. “Our clothing in Miss Daisy Blue are 80% American and 20% European, and are all carefully handpicked.” It’s not difficult to see that precision is obvious when the choosing the pieces, because each piece bears its own story on its journey to make a new customer as content as the previous.
Vintage clothes have very much taken off in the past decade, and I ask Breda what the secret to the success is. “I think people have grown tired of the mass production of the high street and are looking for an alternative. Vintage is often referenced by the catwalk so that makes it possible to be on trend with something original. Our most avid customers are people who buy one piece and then keep coming back. It seems that vintage can be a bit of an addiction!”
Blogger Erika Fox (Retro Flame) is a fan of the boutique.
Breda believes that it has grown in popularity due to customers’ lust for finding something unique and different. She states that: “Clothes with a history are much more exciting to own”, and the fact that they are made with such beautiful fabrics is a plus.
Cork’s clientele differ from vintage hotspots in the likes of London and Camden. The most popular item, as a result of where we live, is the winter coat, “a vintage must have.” The decision to open a vintage shop stemmed from a gap in the market, as Cork wasn’t always a popular place for vintage stores. “ At the time there was only one other vintage shop in Cork called Positively Vintage and Cork has always had a reputation for alternative fashion so there was definitely room for more.”
Since opening, many other shops in Cork have hopped on board with the vintage theme. I ask Breda how Miss Daisy Blue competes with the others who have followed suit in retailing vintage. “I think we all hold our own and cater to different individuals.” Each shop is suited to a different clientele and it’s just a matter of finding which shop is for you.
So where does the shop inspiration stem from? “I’m not loyal to any big designers. I love street fashion and seeing what people wear everyday, there are some amazingly dressed people in Cork!” With Cork’s fashion scene growing everyday, I ask Breda what advice she has for young people hoping to enter the fashion world. “It’s always great to try and get some retail experience when you’re young and a part time job will definitely give you a solid grounding for either [fashion or retail] careers.”
Miss Daisy Blue features highly on social media and on retrospective blogging websites, which would be targeted at a younger generation. “These blogs have great followings and we work really hard to show these followers fashion alternatives and tips, and bloggers such as Erika Fox (Retro Flame) has a few Miss Daisy Blue gems.” The shop enjoys using social media outlets to showcase their pieces to avid users of Facebook and Instagram. And where does Miss Daisy Blue hope to be by 2020? “Still here in the Market Parade!”